News

The official record.

New flavors, drops, events, sponsorships — every announcement, dated and permanent. For the behind-the-scenes story, read the journal.

New flavorAug 1, 2026

Sol Surge is coming

A fourth flavor is in development, and its name says everything about where this company lives: Sol Surge. We're not revealing the taste yet — the recipe is on its third revision and the third one is…

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Jul 25, 2026Events

The first sampling tour hits campuses this fall

Good Energy is going on tour. This fall, the first official sampling run brings free cans — every one carrying a live scan reward — to campu…

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Jul 18, 2026Sponsorship

Our first sponsorship: backing the local game

Every big beverage company sponsors stadiums. We're starting somewhere better: the local leagues, gyms, and community teams where energy act…

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